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Critical discourse analysis - Critical Discourse Analysis (CDA) is an interdisciplinary approach to the study of texts, which views "language as a form of social practice" (Fairclough 1989: 20) and attempts "to unpack the ideological underpinnings of discourse that have become so naturalized over time that we begin ...
Factor analysis - Factor analysis is a statistical technique that originated in psychometrics. It is used in the social sciences and in marketing, product management, operations research, and other applied sciences that deal with large quantities of data.
Conjoint analysis - Conjoint analysis, also called multi-attribute compositional models, is a statistical technique that originated in mathematical psychology. Today it is used in many of the social sciences and applied sciences including marketing, product management, and operations research.
Content analysis - Content analysis (also called: textual analysis) is a standard methodology in the social sciences on the subject of communication content. Earl Babbie defines it as "the study of recorded human communications, such as books, web sites, paintings and laws".
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