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Unique selling proposition - The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940's. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brand.
BtoB Magazine - BtoB Magazine is a monthly New York based marketing and advertising magazine published by Crain Communications, Inc. Intended for an audience of business-to-business marketers, the publication provides news, analysis and strategies that cover all aspects of the discipline including e-mail marketing, direct marketing, vertical marketing, search marketing, CRM, online ...
Advertising campaign - An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
WAGGGS-Asia Pacific Region - The WAGGGS-Asia Pacific Region is the divisional office of the World Association of Girl Guides and Girl Scouts, headquartered in Makati City, Philippines; Australia; and Japan. The WAGGGS-Asia Pacific Region services Guiding in the land area of Asia south of Russia-in-Asia ...
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